Longing for Liberty

Isn't it odd that being away from something for a while can bring it into focus with greater clarity than when you see it every day?

I'm starting to find some really nice and sometimes inspiring retail here in Sydney, but I simply can't find anything that delivers the pure joy of an afternoon - or even a whole day spent in Liberty of London.

Actually, I could spend close to an afternoon in the perfumery hall alone!

Absolutely everything about this iconic and beautiful store at every turn is pleasing to the eye, from the moment you enter, greeted by the glorious flower stall at the Great Marlborough Street entrance. The perfume selection is exotic and intoxicating, often with rare and exclusive fragrances, the stationery & gift department is always diverting, the bags - oh, the bags, the jewellery, the bags, the discerning mix of brands and designers on the fashion floors, the bags, the exquisite homewares - did I mention the bags?

And to complete the picture, what could be more perfect than afternoon tea at Cafe Liberty?

Liberty manages to pull off the ultimate combination of the classic, the contemporary, tradition and cutting edge in absolute harmony, with timeless elegance, grace and subtlety.

For me, a treasured British icon and paragon of great branding, marketing and retail excellence!