At Velvet we just love shops!
We love the added dimension of a retail environment and relish in creating that 3d manifestation of a brand's image that your customers can immerse themselves in.
We're skilled at that unique combination of art and science that is visual merchandising. Creating visual temptations that stop your customers in their tracks and bring them into your store, engaging, entertaining and guiding them around your store - compelling them to stay a while and wanting to take a little piece of your brand away with them.
We augment traditional marketing plans with specific external, in-store and online marketing to create loyalty and increase footfall.
RETAIL MARKETING SERVICES
We have particular experience in the retail sector and provide specific marketing and creative services for retailers in addition to our regular services, including:
- Creative direction for retail fascias and interiors, ensuring brand image is reflected throughout the retail environment, liaising with / managing shop-fitting teams as required
- Design of arresting window and interior displays - incidentally, we believe the most under-utilised and overlooked piece of advertising space at your disposal
- Creation of impactful store layouts and product presentation
- Development of visual merchandising guidelines and staff training
- Retail marketing plans to generate footfall and customer loyalty
- Sales promotions, product launches, and in-store events
- Liaison with centre management teams to engage in all centre activity